The power of kids and family-oriented content is being recognized by many companies. The kid’s entertainment industry especially the animation field is now in the spotlight. At the center of it is YouTube. YouTube brought a lot of changes in the ecosystem of animation content for kids. It provides rich content and successfully manages to compensate the kid contents creators, not to mention that it protects kids from the negative impact of social media by blocking the comment section. This YouTube-created culture rendered great powers to the creators for kids and opened a new possibility for the kid’s content market which was not at all a lucrative business in the past.
The kid’s contents must reflect the needs of not only the children but also their parents, their supervisor. Thus, the educational aspect is always infused in them. While the combination of education and entertainment (Edutainment) is trending globally, there is a new face among kids’ content – MnMedia’s family-type children’s song animation “Berry Good Farm”.
Berry Good Farm is a family-type animation featuring Berry Cat (strawberry cat). It portrays the dynamic story of a family that lives in a small ocean village with the following characters: a lively five-year-old girl ‘Berry’, an imaginary friend Cookie Dog (Cookie Dog), a passionate mother ‘Dodo’, and a caring father ‘Bob’.
Moon Ji-ae, CEO of MnMedia, cited that Berry Good Farm’s distinguishing characteristic is its “family-type character,” and said, “I want to create a family-type entertainment content that can be enjoyed by the young generation to the old generation and develop it into a brand.”
MnMedia is set to release Season 1, Berry Good Farm, as it was selected as a startup challenge in the KOCCA (Korea Creative Content Agency) content field in 2021. At the same time as its launch, it is also speeding up its awareness of products and securing competitiveness to expand its business.
In February 2022, Berry Cat Gallery Cafe and Family Cooking Class Cafe will be opened in Dongtan, Gyeonggi-do. Also, one of MnMedia’s content, “Dessert Fairy Berry Cat & Cookie Dog”, is being planned and produced together.
“Dessert Fairy Berry Cat and Cookie Dog” is targeting the Millennials and Gen Z through the launch of its Instagram Short Toon and Emoticon. It is content that identifies the needs of the MZ generation who likes desserts and cafes. Moreover, MnMedia is conducting a mini-version commercialization and product sales through its online Naver Store.
The strategy targeting both the generation in their 20 ~ 30s and the kids doesn’t seem to be easy. But MnMedia’s family-type animation goal and adorable illustrations that include a dog and a cat character which are on a roll these days seem to have a lot of potentials. Also, the offline character café would be a fresh event for kids and parents who are suffering from corona blue. Feel free to check out its songs in three different languages, English, Korean and Chinese, on the ‘Kids Berry Cat’ YouTube channel.