The Korean wave that has been stipulated by the K-POP idol BTS is still present and gaining more popularity along with the success of Netflix Drama ‘Squid Game.’ As the Korean song blasted to the top of U.S. Billboard’s main singles chart for the first time in history, there was a craze to learn Korean from ARMY, a BTS fandom around the world. At the center of it is ‘LEARN KOREAN IN KOREAN‘, a Korean language education service for foreigners.
‘LEARN KOREAN IN KOREAN’, which is being used as a popular class on the Discord Korean education server operated by ARMYs, is a Korean language education service for foreigners created by LEARN KOREAN IN KOREAN.
Currently, it has 130,000 YouTube channel subscribers and 70,000 Instagram followers and is also developing online Korean classroom web/app services.
Tae-Seong Kim, CEO of LEARN KOREAN IN KOREAN said, “There are more than a 100million potential foreign learners. Even if they don’t come to Korea in person, I want to provide enough learning opportunities in offline classes which is the main purpose for the program’s development. Learners’ responses are also very positive and learning Korean without using English or Roman characters leads to a better understanding of the meaning. Several comments state that one truly likes this immersive education method, and one has learned Korean through several paid apps, but watching one or two LEARN KOREAN IN KOREAN videos was much more helpful. Whenever I see such comments, I gain strength”, he added.
He has more than 10 years of experience in Korean language education for foreigners. “More than 90% of foreign learners are from non-English, and most foreign Korean learners are unable to learn Korean due to the lack of English proficiency. We have launched an online Korean language education service to ensure equal opportunity for everyone around the world to have the right to learn” he said.
In addition, “LEARN KOREAN IN KOREAN” reflects the characteristics of Korean that vary subtly depending on the relationship and situation between the speaker and the listener, allowing them to speak Korean without awkwardness subject to the situation.
In particular, a Korean language education program that can be applied directly to real-life was created with examples of sharing situations such as informal speech, honorifics, formal conversations, and formal presentations that foreigners tend to have difficulty distinguishing. This prevents confusion that sets off from the difference between the Korean language learning through the Korean textbooks centered on written language and the Korean spoken in their daily life, and it eventually makes them feel confident in speaking Korean. In particular, it is expected to be useful for married migrant women, foreign workers, and international students who need to apply Korean directly to their daily lives.
Moreover, it is expected to establish an AI automatic evaluation system that automatically evaluates learners’ Korean speech in real-time so that they can learn Korean more easily and interestingly.